Just Web Agency
Orlando · Toronto
Results! Not promises.

Your reliable growth partner — from website design to full scale.

Just Web Agency has spent nearly two decades building the systems that keep contractors' crews booked. Strategy, design, development, search, ads, automation and reporting — every stage handled in-house, measured in booked jobs rather than traffic.

  • Roofing
  • Kitchen & Bath
  • Countertops
  • Pool Builders
  • Windows & Doors

At a glance

Founded
2007
In-house specialists
34
Offices
Orlando & Toronto
Coverage
North America
Vendors you manage
One

Sheet 02 The firm

Nearly two decades. One team. Two offices.

“I started Just Web Agency in 2007 with a simple mission: help businesses grow through smart, results-driven digital solutions. Almost 20 years later, that mission still guides us.”

Founder, Just Web Agency
2007Founded
34Specialists in-house
2Offices, US & Canada
19Years in market

Marketers, designers, developers, strategists and technical specialists under one roof — so you sign one contract instead of coordinating four vendors.

United StatesOrlando, Florida

450 S Orange Ave, STE 345
Orlando, FL 32801

CanadaToronto, Ontario

290 Caldari Rd, Office #24
Toronto, ON L4K 4J4

Local accessibility in both markets, one team behind it. Same-day responsiveness, North American time zones, and a single point of accountability for every channel.

Sheet 03 Recognition

Awarded in North America. Certified by the platforms we spend your money on.

Industry awards

Top Clutch SEM Company, Orlando 2026 Top Clutch PPC Company, Orlando 2026 Top Clutch E-commerce Developers, Orlando 2026 DesignRush Top Digital Marketing Agency RightFirms Top Service Provider

Rated five stars where clients actually review agencies

Five star rating on Clutch Five star rating on Google Five star rating on Trustpilot Five star rating on G2 Five star rating on Facebook Five star rating on Yelp

Platform partners

Google Partner Meta Business Partner Microsoft Partner Cloudflare Partner Kinsta Partner GoDaddy Partner

Sheet 04 The gap

Four ways home improvement companies lose jobs they already earned.

Invisible one town over

Homeowners search hyperlocally. A single generic service page cannot rank in eight markets at once, so most of your service area never sees you — no matter how good the work is.

Leads go cold before anyone calls back

Homeowners contact three or four contractors in one sitting. A lead that arrives Friday afternoon and gets a call Monday morning has already been quoted by someone else.

A website that impresses instead of converting

Beautiful project photos, no cost guidance, no estimate path above the fold, no proof of licensing or warranty. Visitors leave to find a site that answers the question they actually came with.

Four vendors, nobody owns the number

A web developer, an SEO agency, an ads freelancer and a CRM consultant. When lead volume drops, each one points at the other three and you are the project manager.

Every one of these is a coverage problem. That is the problem we were built to solve.

Sheet 05 Scope

Everything under one roof — website design through scale.

Web Design & Development

  • Conversion-focused redesigns
  • Estimate & quote request flows
  • Service and location architecture
  • Custom tools and web apps
  • Core Web Vitals and mobile speed

Local SEO & Answer Engines

  • City-by-city landing pages
  • Google Business Profile programs
  • AEO for AI answer engines
  • Schema, citations, backlinks
  • Competitor gap analysis

Paid Media

  • Google Ads and Meta campaigns
  • Retargeting and lookalikes
  • Seasonal campaign structure
  • Creative and banner production
  • Daily optimization on cost per lead

CRM & Automation

  • GoHighLevel implementation
  • Instant SMS on every inquiry
  • Multi-touch nurture sequences
  • Appointment booking automation
  • Team-wide pipeline visibility

CRO, Reviews & Reporting

  • Inquiry funnel optimization
  • Review generation programs
  • Reputation monitoring
  • Lead source attribution
  • Monthly strategy calls

34 specialists. One contract. One partner accountable for the number.

Sheet 06 Method

Our process. Website design to scale, in five stages.

01

In-depth project analysis

  • Define goals and objectives
  • Draft the statement of work
  • Estimate cost and timeline
  • Gather business requirements
02

Industry research

  • Competitor analysis
  • Keyword and topic research
  • Target audience research
  • Customer journey mapping
03

Web presence development

  • Messaging and content strategy
  • On-site SEO and AEO
  • Visual design
  • Technical build
  • QA and launch
04

Support, tracking & maintenance

  • Hosting and server environment
  • Tracking, reporting, analysis
  • Content update schedule
  • Security updates
05

Traffic & sales growth

  • Online marketing strategy
  • Content marketing
  • Organic growth campaigns
  • Paid advertising management
  • Consistent monthly reporting
Stages 1–3 typically run 6–8 weeks Stages 4–5 are ongoing You can enter at any stage — most contractors start at 1 or 5

Sheet 07 The engine

How a search becomes a booked job.

01

Be found in every town you serve

City pages, Google Business Profile and AI-ready answers put you in the results for the exact market a homeowner is searching from.

roof replacement palm coast
02

Answer the cost question first

Cost guidance and estimate pages capture the most qualified buyer there is: the homeowner who already decided to do the project and is choosing who to hire.

03

Reply in under two minutes

An automated SMS fires the second a form is submitted, any hour, any day. First responder usually wins the estimate.

04

Follow up without anyone remembering to

A seven-day multi-touch sequence works the non-responders so your team stops chasing and starts closing.

05

Book the estimate, see the pipeline

Booking automation and a shared pipeline dashboard mean every rep sees every live lead and its stage in real time.

06

Turn the finished job into the next one

An automated review request after delivery builds the local authority that feeds stage one. The engine compounds.

We optimize for
Cost per qualified lead Booked estimate rate Closing ratio Revenue per job

Sheet 08 Measured results

Home improvement, measured.

HTR Windows & Doors

Home Services
Ontario · 24 months

SEO and lead generation, city and neighbourhood level, plus a rebate-program landing page and SMS follow-up.

Leads, YoY
+240%
Impressions
+380%
Clicks
+295%

All 12 sales reps reached full booking capacity. The company expanded the sales team to keep up with inbound volume.

WillFix

Home Renovation
Toronto + GTA · 12 months

City landing pages across seven markets and a cost-calculator strategy aimed at ready-to-quote homeowners.

Project leads, YoY
+280%
Impressions
+490%
Clicks
+360%

Dominant organic position across every service city, with inquiries arriving from homeowners already ready for a quote.

Avanti Landscaping

Pools & Backyard Builds
Ontario · 12 months

Town-by-town local SEO paired with Meta retargeting on a high-ticket, long-consideration purchase.

Leads, YoY
+170%
Impressions
+290%
Clicks
+235%

Organic search captured new intent; retargeting closed the warm leads that intent generated. Neither channel produced that result alone.

Figures are year-over-year change measured against the client's own baseline at engagement start.

Sheet 09 Beyond search

The rest of the stack, also measured.

Full coverage only means something if every part of it performs. These four engagements each tested a different discipline.

CRM & Automation

No lead left behind

Auto Quest Group

  • 82%Faster lead response — hours down to under two minutes
  • 210%Improvement in lead-to-contact rate
  • 155%Increase in finance application volume

Design & Development

A complex product made simple

Lender House

  • 340%Increase in conversions after launch
  • 270%Longer average session duration
  • 60%Reduction in bounce rate

Reputation

Reviews as a competitive asset

Highlight Motor Group

  • 220%Growth in review volume
  • 185%Increase in Google Business Profile engagement
  • 40%Improvement in overall rating score

Conversion Optimization

More revenue, same traffic

Cosmo Direct Supply

  • 165%Improvement in conversion rate
  • 48%Higher average order value
  • 31%Drop in checkout abandonment

Sheet 10 Engagement

How we start, and what it costs.

Phase 1

Foundation

from $2,600One-time · 6–8 weeks

  • Conversion-focused website redesign
  • Service and location page architecture
  • AI-ready content structure
  • Google Business Profile optimization
  • SEO and AEO foundations
  • Tracking, analytics and lead capture setup

Phase 2

Growth

from $1,250Per month · three tiers

  • Target prompts and keyword clusters
  • Answer Engine Optimization
  • Google Business Profile content program
  • Blogs, service and location pages
  • Citations, backlinks and brand mentions
  • Monthly strategy call and reporting

Add-on

Paid Media

$325Per month · first 30 days free

  • Meta Ads management with AI automation
  • CRM included at no additional cost
  • Creative testing and retargeting
  • Lead-generation campaign pathways
  • Recommended ad budget $1,000–$3,000/mo
Week 0Kickoff and access
Week 1Discovery and architecture
Week 2Design and messaging
Week 4Build, SEO/AEO, tracking
Week 7QA and launch
Week 9Growth campaigns live
Week 13Scale on what wins

Pricing in USD, excluding applicable taxes and third-party media spend. The selected tier defines the number of keyword clusters, profile updates, content assets, citations and reporting depth included each month. Recurring services run month to month with 30 days’ written notice; a three-month minimum is recommended for paid media, and SEO and AEO typically need more than 90 days to show meaningful movement.

Sheet 11 Next step

Let’s find what your market is leaving on the table.

Start with a free growth audit

  • Your visibility, city by city, across every town you serve
  • Google Business Profile health and map-pack position
  • Where your website loses homeowners before the estimate request
  • What your top three competitors rank for that you do not
Book a discovery call

Results! Not promises.

United StatesOrlando, Florida

450 S Orange Ave, STE 345
Orlando, FL 32801

CanadaToronto, Ontario

290 Caldari Rd, Office #24
Toronto, ON L4K 4J4

Just Web Agency — end-to-end digital marketing growth agency since 2007. Serving home improvement businesses across North America.

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